STRATEGY EXECUTION
Grow Your Business Without Sacrificing What Matters Most.
Business owners in Central Pennsylvania usually go looking for a business coach or consultant. What I do is different. Most plans die in a binder. I help you and your leaders turn your direction into a clear plan and the right rhythm for executing it, so the work keeps moving between our sessions and the company grows without costing you your time at home.
CENTRAL PENNSYLVANIA
Ready to lead differently?
STRATEGY EXECUTION
Grow Your Business Without Sacrificing What Matters Most.
Business owners in Central Pennsylvania usually go looking for a business coach or consultant. What I do is different. Most plans die in a binder. I help you and your leaders turn your direction into a clear plan and the right rhythm for executing it, so the work keeps moving between our sessions and the company grows without costing you your time at home.
CENTRAL PENNSYLVANIA
Ready to lead differently?
Your Team is the Strategy
Most owners I talk to aren’t short on ideas. They’re short on a team that carries the plan forward without every decision landing back on their desk.
Sound Familiar?
Meetings Happen. Nothing Gets Decided.
Your calendar is full. Your team shows up. But conversations loop. Decisions stall or get revisited the following week. One meeting leads to another and the work that actually moves the business forward keeps waiting.
You're Still The One Holding It All Together.
You built this company. But now every decision runs through you. You can’t step away without things slipping. The team works differently when you’re not in the room and you know it. That’s not a trust problem. It’s a systems problem.
The Playbook Isn’t Being Followed or It Doesn’t Exist.
Some of your people have a process. Most are improvising. There’s no shared way of operating, so execution depends on who’s doing it instead of how it’s supposed to be done. Surprises show up at the end of the quarter because nobody saw them coming.
Everyone’s Busy. No One Knows if They’re Winning.
The company moves deal to deal, week to week. People are working hard but there’s no scoreboard. No clear picture of what matters most right now. Your team can’t tell you if they’re ahead or behind, because no one defined what winning looks like.
That’s not a revenue problem. It’s an execution problem. And it’s exactly what I help owners fix.
Meet Justin
I’ve been the leader carrying too much, and I know what it takes to stop. I left corporate life to help owners here in Central Pennsylvania grow their companies without it costing them at home.
My military career began with leadership roles flying the AH-64 “Apache” progressing to the elite 160th Special Operations Aviation Regiment, where I led teams on complex missions worldwide in support of SOF forces such as the Navy SEALs and Army Rangers.
After retiring as a Lieutenant Colonel, I transitioned into the private sector, where I was selected for Amazon’s Fulfillment Pathways program. I later held value strategy roles at Infor and Palo Alto Networks
Justin Shaffer – NSDQ!
How It Works
You set the direction. I help your leaders carry it out.
Clarify the plan
Together we turn your direction into a few clear priorities, each with an owner and a finish line.
Build The Rhythm
Your team sets a meeting rhythm and a scoreboard, so everyone knows what winning looks like.
Lead the follow-through
Your leaders run the plan. I stay alongside, sharpen what’s slipping, and help them grow into the job.
You don’t need another system to manage. I help you finally execute your strategy.
Services
STRATEGY EXECUTION
Working Genius
Workshops
Keynote Speaking
Blog
The Command Post
“The Command Post” by Justin Shaffer is your hub for leadership strategies, tactical insights, and mission-ready advice inspired by military precision. Whether navigating challenges in business, teamwork, or personal growth, this blog delivers actionable tips to help you lead with purpose, execute with excellence, and achieve success.
Why Your Leadership Team Isn’t Executing the Strategic Plan
Built a strategic plan your team agreed on, but nothing changed? Here’s why plans stall and how to get yours moving again.
Choosing Leadership: 1 Proven Test for Growing Builders
Standing together, holding the standard, whether or not the officer is in the room. Army University Press Choosing Leadership: Why Your Bench Is Your Next PlateauThe NCO Model of Choosing LeadershipChoosing Leadership Through FeedbackLook at How...
Leadership Gap: 3 Signs Your Trades Team Can’t Keep Up
If growth in your trades business feels harder instead of easier, the real problem almost always traces back to a leadership gap, not a sales problem. Sales are strong. The work is coming in. And somehow, everything still feels harder to run than...
FAQ
Are you a business coach or a consultant?
Neither, exactly. A business coach helps you think through problems and holds you accountable. A consultant studies your company and hands you recommendations. What I do is strategy execution: I work with you and your leaders to turn the direction you’ve set into clear priorities, owners and a scoreboard, then help your team carry it out. I’m Justin Shaffer, a retired Army Lieutenant Colonel based in Mechanicsburg, PA. Most owners in Central Pennsylvania come to me looking for a coach or a consultant. What they usually need is help getting the plan they already have done.
Do you offer executive coaching or a leadership training program?
Not as a separate program. Your leaders grow inside the work. When your managers each own part of the plan and we review how it’s going together, they build the judgment and follow-through your company needs from its next leaders. It’s how the Army develops leaders: real responsibility, clear standards and honest feedback. If you want a structured look at how your team works together first, a half-day Working Genius workshop is a good place to start.
Do you write our strategy for us?
No, and that’s on purpose. You know your market, your customers and where you want to take the company better than anyone. A strategy written from the outside tends to end up in a binder. I help you and your leaders turn your direction into a few clear priorities, give each one an owner and a finish line, and set the rhythm that keeps them moving. If your direction isn’t clear yet, getting it clear enough to act on is where we start.
Is this EOS?
EOS, the Entrepreneurial Operating System described in the book Traction, is a complete system with its own tools and meetings that a company adopts and runs on. Plenty of Central PA companies use it well. My work starts from a different place. Instead of bringing a system for you to adopt, I start from where you want to take the company and build the priorities, scoreboard and meeting rhythm around how your team already works. I use Working Genius to put the right people on the right parts of the work, and your leaders grow as they carry the plan. If you want to adopt a full system, EOS is built for that. If you want your team to follow through on your own plan, that’s the work I do.
“EOS® and Traction® are registered trademarks of EOS Worldwide. Growth Navigator Solutions is not affiliated with EOS Worldwide.”