Go from chaos to clarity.

IMPLEMENT A SIMPLE, PROVEN FRAMEWORK
THAT GROWS YOUR PEOPLE AND MOST IMPORTANTLY
YOUR BUSINESS.

Are you one leadership team away from extinction or greatness?

Are you:
● Concerned this recession means you’ll lose your competitive advantage?
● Involved with too many projects demanding all your time and attention?
● The only one making decisions and coming up with all the ideas?
● Frustrated — and even desperate — that you have to tell people how to do things over and over each day?

The gap between extinction and greatness isn’t as wide as you think. Build your business on a framework that delivers results so you can feel confident in your business again.

Justin Shaffer

Pinnacle Business Guide

I’ll climb with you

Justin Shaffer is a seasoned professional whose illustrious career spans over two decades, beginning within the US Military, where he quickly worked his way up into leadership roles where he mentored teams of up to 400 individuals, instilling in them a sense of discipline and purpose. His expertise in mentoring and coaching was further amplified during his 9 years in special operations roles, where he undertook responsibilities ranging from strategic planning to local execution.

Justin’s tenure is marked by his ability to see special projects through from conception to completion. Whether it was deploying teams, handling logistics, or coordinating with partner nations and NATO forces, Justin navigated these complex operations with a holistic approach. His knack for developing comprehensive training plans, from macro-strategies to micro-level execution, demonstrates his ability to prepare teams for success in any endeavor.

Transitioning from the Military to the corporate world, Justin seamlessly applied his strategic mindset and leadership skills to consulting roles, particularly in digital transformation and cybersecurity. He has collaborated with Fortune 500 companies, helping guide them through challenges, optimizing processes, and enhancing their technological capabilities. Justin’s talent for crafting effective systems and his passion for empowering leadership teams make him an invaluable asset in any business landscape. As a Pinnacle Business Guide, Justin is devoted to helping equip leadership teams as they tackle dynamic challenges from start to finish.

The Pinnacle Principle

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

The Pinnacle Principle

Purpose

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

The Pinnacle Principle

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

The Pinnacle Principle

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

The Pinnacle Principle

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

The formula to success: the Pinnacle Principle

People + Purpose + Playbooks + Perform = Profit

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

Purpose

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

 

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

Build a Category of One Company

Gain control

Grow leaders who grow companies.

Simplify your business

Implement a proven, profitable framework to scale up your people, processes and profits.

Be confident

Move your business upward with more clarity and confidence in your future.

The Journey Before Us

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Have a conversation

Audition As Your Guide

Start Your climb

Your journey to the summit requires patience and an ability to play the long game. If it was easy, everyone would be doing it. You’ll need to keep your goals in mind and focus on putting your best foot forward every step of the way.

The Path to the Pinnacle: Using customized business operating systems to drive growth

Enjoy the climb: a simple and complete guide to the Pinnacle Business Operating System

Justin Shaffer
931.933.0884
Justin@GrowthNavigatorSolutions.com

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