PINNACLE
Driven Leaders.
Precise Operations. Unwavering Purpose.
difference
Elevate Your Operations
Let’s upgrade the way your business operates and grow faster than you thought possible.
more sales or revenue won’t solve your challenges!
Is Your Business in Step with Your Long-Term Strategy?
We combine visionary thinking with practical steps to ensure growth and alignment across all business functions.
Are your teams working in black and white but you need to operate in a grey world?
Our coaching is adaptable to your business needs and continuously evolving to support your journey.
Are you looking for a truly comprehensive solution?
Our framework, ‘The Path to the Pinnacle,’ provides a comprehensive and adaptable coaching experience. It helps you achieve immediate success while building a foundation for sustained, scalable growth.
Meet Justin
I bring a unique blend of leadership experience and strategic insight to help small and medium-sized businesses thrive. My military career began with leadership roles flying the AH-64 “Apache” progressing to the elite 160th Special Operations Aviation Regiment, where I led teams on complex missions worldwide in support of SOF forces such as the Navy SEALs and Army Rangers.
After retiring as a Lieutenant Colonel, I transitioned into the private sector, where I was selected for Amazon’s Fulfillment Pathways program. I later became a value strategy consultant for Infor and Palo Alto Networks.
Justin Shaffer – NSDQ!
The Pinnacle DIFFERENCE
Transform Your Business Vision into Reality
Dreaming big for your business? It’s time to change your operating system to make those dreams a reality. With the guidance of a Pinnacle Business Coach and System, you can ensure your ascent reaches the highest peaks.
Build a Supportive Team
Surrounding yourself with the right people is essential. Choose individuals who elevate you and distance yourself from those who hold you back. A unified team working towards a shared goal will always achieve more than even the most driven individual.
Define Your Unique Path
Reaching the top requires deep introspection. Understand what truly defines you and what sets you apart. This insight is crucial for developing the strategy you need for your journey.
Plan with Precision
Having a clear plan for every aspect of your business ensures smooth operations. Create consistent strategies for business activities, meetings, and more, to maintain efficiency.
Execute with Excellence
Actions speak louder than words. Even the best plan is ineffective without execution. Focus on incremental improvements and track progress to achieve outstanding performance.
Harness Momentum
A well-crafted strategy builds momentum over time, becoming better, faster, and more cost-effective. As Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” As one of the first to climb Mt. Everest, he knew the importance of inner triumph.
Building a
‘Category of One’
Company
Audition
I present to you and your leadership team the Pinnacle framework, answer and all questions. At the end, we decide to move forward or not. In the end, my goal is to ensure the Pinnacle process is the right one for you and I am the right guide to work with you.
Base Camp
We assemble at our Base Camp and get an orientation. Our primary work is focused on people, culture and purpose. At the end of these 2 or 3 days you will have better clarity about your business and the people in it. At the end of the day, the cloud will begin to clear and the ascent will be exciting.
Quarterly Lookouts
The Quarterly Lookouts are great opportunities for the team to see the progress over the past 90 days, and, discuss the challenges to gain insight for the next 90 days. I will remain connected throughout this period and bring any new tools to share.
Annual Summit
Now complete with one year climbing to your pinnacle, we look back at all you have accomplished, providing you an opportunity to celebrate the wins. We then shift and lookout for what the next year could be. Your goals will accelerate as your business operating system.
Blog
The Command Post
“The Command Post” by Justin Shaffer is your hub for leadership strategies, tactical insights, and mission-ready advice inspired by military precision. Whether navigating challenges in business, teamwork, or personal growth, this blog delivers actionable tips to help you lead with purpose, execute with excellence, and achieve success.
Do Core Values Matter? Why They’re the Foundation of Business Success
Core Values aren’t just corporate jargon—they’re the backbone of successful businesses. Without them, decision-making becomes reactive, teams lose cohesion, and even the best strategies crumble under pressure. Companies that embed Core Values into hiring, leadership, and daily operations don’t just survive—they thrive. So, the real question isn’t whether Core Values matter, but rather: Are you leading in a way that holds yourself and your team accountable to them?
Scaling for Success: How to Build Scalable Business Processes with Pinnacle Frameworks
Success is a double-edged sword. On one hand, it's proof that your business model works, your team is effective, and your customers see value in what you offer. On the other hand, rapid growth can expose cracks in your processes, turning what was...
Leadership is most important in improving performance
Home Leadership as the Key to Team Performance The performance of any team begins and ends with leadership. As a company commander in the 160th Special Operations Aviation Regiment (Airborne), I learned this lesson firsthand during combat...